BlocPsych, LLC · Research, publishing and consulting
The human element of blockchain technology
Blockchain fails people not because the technology is weak, but because it asks for slow, careful thinking from people who are operating fast. Where it succeeds, it has become invisible.
- 223Fortune 500 companies profiled
- 44.6%of the 2023 Fortune 500
- 913pages of primary research
- 7sectors analysed
Start here
Research
The Blockchain Fortune 500 Report
Where institutional adoption already happened, company by company, with a before-and-after account of what changed. Free executive edition, no email required.
Assessment · Free
Find your blind spot
Six questions identifying which decision pattern is quietly costing you money, with the behavioral account of why it happens and what to do instead.
Consulting
The Friction Review
A behavioral diagnostic of your protocol or governance system: where it asks for careful thinking at the wrong moment, and what to change.
The argument
Most writing about blockchain argues about whether adoption is coming. The research here documents where it already arrived, and asks a narrower question: what distinguished the deployments that worked?
The answer was consistent across seven sectors. In nearly every successful case, the organisation absorbed the burden of verification rather than passing it to the people using the system. Walmart reduced food traceability from seven days to 2.2 seconds, and the supplier never sees a ledger. The technology worked because it disappeared.
Where it is still visible — seed phrases, raw addresses, governance votes nobody can parse — it is asking for deliberative thinking from people operating in fast adaptive mode. That mismatch, not throughput, is what most failure in this industry has been made of.
Two modes of thinking. Fast Adaptive Thinking carries almost all of ordinary life: quick, intuitive, pattern-driven, and very good at reading other people. Deliberative Thinking is slow, effortful, and the only mode suited to irreversible decisions.
Blockchain requires the second and is used in the first. Every practical recommendation in this body of work follows from that single sentence.
Free diagnostics
Latest writing
The first issue is in preparation.
Latest video
Origin
Why I Invented Blockchain Psychology
The origin of the work: being hurt by the thing you still believe in, and deciding to study the people instead of the protocol.
Conversation
Blockchain: Power to the People — A Conversation with Greg Chew
Greg Chew on twenty years of building open economic infrastructure, and what behavioral science says about why people stay loyal to systems that fail them.
Essay
Why Your Brain Hates Blockchain (And How to Fix It)
Why a handshake feels safer than a mathematical proof, and what the shift from institutional trust to cryptographic truth actually asks of people.